Hello Guest, Login / My Account

About Us


Who Are We? 

 Thirtyrack (30RACK).LLC is an American Based Company, a handcrafted sportswear brand that delivers innovative sport apparel. Our products will inspire individuals to discover themselves and stand out from the crowd. We lead people away from unhealthy lifestyles and create healthy minds with alternative solutions. 30RACK is a diversified movement designed to promote fitness culture; a place where each person can work at their own level. We promote and reflect a positive message worldwide, bringing forth an empowering, active lifestyle. Thirtyrack Academy is a foundation where athletes have the opportunity to make a difference and a donation to help save lives worldwide. They will improve everyday, make an impact, and inspire the most important muscle, the heart of our community. "We ultimately strive to conquer the stigma around different body shapes in the healthiest way possible. Our collection includes everyone! 

 Our Fabrics... 

 Our sportswear is known for it's excellent stretch, recovery, and comfort in any season. Specializing in high quality spandex fabric, our garments' elasticity is top of the line and it's ability to return to the original shape after stretching is unmatched. It's also functional, versatile, and dries faster than ordinary fabrics. 

 What is compliance within the company? 

30RACK.LLC. is committed to establishing and maintaining a highly effective compliance program in accordance with the federal employment and labor laws. Together overall promotes equality by upturning fair goods and services. 

 How can I be sponsored by Thirtyrack? 

 Athletes are recruited for the respective programs within the brand by proactive representatives. 

 What is Thirtyrack Academy? 

The Thirtyrack Academy is a 501(c) Non-profit sport based recovery program. The academy supports 100s of substance abuse recoveries with free gym guidance and workout plans. Our impact change goal provides 30RACK athletes and leaders for the community, to promote physical fitness and clean-free enjoyment to further achieve the academies mission to help the community find a healthier lifestyle. 

"Purchase more than just style, give someone a smile!" 

What organizations do we fund? 

  • American Cancer society 
  • Addiction research studies 
  • Individual sports team sponsorships 
  • Non- Profit Organizations that support similar priorities 

 The blueprint to Thirtyrack, Our Journey!

 CEO, ERICA CAPELLI — To begin her new life as a recovering alcoholic, Erica Marie Capelli attended an outpatient program, several AA meetings at the Alano Club, and multiple fitness sessions in the first year of her recovery. At the lowest point of her alcoholism, she contended with blacked-out suicide attempts and a loss of everything. Despite her struggles during recovery, Erica never lost sight of her aspirations. Her drive toward a new direction came with a goal to become fit and healthy, but ultimately to pass this new wisdom along to others. She sought to inspire people to take control of their health and lives. After fully committing herself to this new lifestyle, Erica took special interest in helping other individuals achieve a healthier lifestyle and transform themselves as she had. She noted after witnessing the great change in her own daily happiness by trading in her bad habits and addictions for an active, healthy lifestyle, the desire for helping others led her to create a sport-based recovery program. Being the passionate individual that she is, she founded THIRTYRACK in 2015. "We carry products that express and serve a wide range of individualism." - Capelli


 CEO/Co-Owner Eric Juarez— Eric was able to understand the concept of money at an early time in his life. His family did not believe in giving an allowance. So he had to make money on his own. At 11 years old he started walking dogs and mowing lawns. At the age of 15 1/2 he started working for Alpha Beta (if you could go back that far). At eighteen he started his occupation in the world of Healthcare. His first job was at an Alzheimer unit in Escondido California. After that he started working for Scripps Health System as a Medic in the ER and ICU. After 13 years he decided to enter a new occupation. The Auto industry. There he climbed the ladder quickly. Ending up as an Marketing Ambassador for Toyota. But his climb to success was short-lived. Eric had come down with a deadly form of Cancer, Melanoma Lymphoma. Doctors informed him that he had 6-8 months to live with fast growing tumors all over his body and brain. Eric has been in devastating fight for 5 years and he is finally emerging Victorious. The determination that he has learned in his life, he believes can be used towards 30Rack and will be successful helping people go from being a victim of this challenging disease, to being Victorious and Cancer free!